24kgoldn, Lil Tecca - Prada (official Video) -

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in . 24kGoldn, Lil Tecca - Prada (Official Video)

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact John Tashiro served as both the director and

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall. just weeks before the official release.

Are you interested in seeing some of the featured in the video?

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.