Use subheadings (H2, H3) to break the topic into logical sections.

Hook the reader immediately by summarizing the benefit they’ll receive.

Summarize key points and end with a clear Call to Action (CTA) , like inviting comments or newsletter sign-ups. 2. Formatting for Scannability

A "proper" blog post is structured to be both engaging for readers and discoverable by search engines. In 2026, experts from Wix.com and eesel AI recommend moving beyond simple text blocks toward designed for both humans and AI citations. 1. Foundational Structure

This should be a clear "hook" that includes your main keyword.