: Only one in four films passes the Ageless Test , which requires at least one female character over 50 who is essential to the plot and not reduced to a stereotype like the "sad widow" or "frail grandmother".

Many creators highlight that this change is driven by a new wave of women behind the camera who are finally being given the resources to tell their own stories.

“We've actually been writing these stories for years, but they're finally coming to light because the ones putting forth the money... are finally seeing how worthy, relevant, and necessary to female audiences they truly are.” Yahoo · 1 year ago Key Trends to Watch

“As a female actor in my mid 50s I've never felt more invisible, neither have I felt angrier. There are few parts out there... but [there's progress with] Jean Smart in "Hacks" to Jennifer Coolidge in "White Lotus."” The Conversation · 4 years ago