(505 Kb) May 2026

In the digital age, attention is the currency. A file that is too large will be ignored because it’s too slow to load. A file that is too small might look unprofessional. Aiming for that range ensures your message is delivered clearly, quickly, and effectively.

: Use tools like TinyPNG or Squoosh to strip unnecessary metadata from your visuals. (505 KB)

: Whenever possible, use SVGs for logos and icons. They are infinitely scalable and usually far smaller than their pixel-based counterparts. The Bottom Line In the digital age, attention is the currency