Airship Acquires Sms — Commerce Company Replybuy

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview

Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal In September 2020

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. Airship acquires SMS commerce company ReplyBuy

The specific terms and purchase price were not publicly disclosed.