Ariana Grande’s lyric video, released on July 12, 2018, serves as a high-concept precursor to her iconic music video for the same track. Directed by Chris Shelley and produced by Light Switch Digital, the video centers on a cosmic aesthetic that mirrors the song's themes of divinity and feminine power. Visual Style and Imagery

Grande has stated the song is about "sexual female empowerment & how women are literally everything & the universe is inside of us".

The song, produced by Max Martin and Ilya, is widely regarded as a feminist anthem focused on and the divine feminine .

The video uses a dreamy, swirling sky background that reinforces the "after midnight" mood mentioned in the lyrics.