Attitudes And Attitude Change -

This model suggests two "routes" to persuasion:

Attitudes aren't innate; they are learned through various channels: Attitudes and Attitude Change

The emotional reaction or feelings toward the object (e.g., "I love this brand"). This model suggests two "routes" to persuasion: Attitudes

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances. Attitudes and Attitude Change

Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change