96 CGI-animated babies perform complex rollerskating stunts and breakdance moves in an urban setting.
Launched in 2009 by the agency BETC Euro RSCG , this campaign became a historic marketing success. Baby dance in roller pub EVIAN and GANGNAMSTYLE
Under the slogan "Live Young," the ad aimed to associate Evian water with youthfulness, energy, and purity. It earned a spot in the Guinness Book
It earned a spot in the Guinness Book of World Records as the most-watched viral ad of its time, surpassing 100 million views. The "Gangnam Style" Crossover Baby dance in roller pub EVIAN and GANGNAMSTYLE
The phenomenon of the refers to a viral internet crossover that blends two massive pop culture moments: the award-winning Evian "Roller Babies" commercial and PSY’s global hit "Gangnam Style." While the original ad featured babies rollerskating to hip-hop, unofficial fan-made mashups and "parody" videos later replaced the soundtrack with "Gangnam Style," creating a lasting viral meme. The Original Evian "Roller Babies" Campaign
The official ad featured a remix of the 80s hip-hop classic "Rapper's Delight" by Dan the Automator.