Most holiday ads are built on nostalgia—snow-covered porches, cookies, and soft piano music. But Best Buy decided to bet on the . Their 2011 "Holiday Tech" campaign didn't feature actors; it featured the actual creators of the gadgets we were all putting on our wishlists.
In the mid-2010s, Best Buy faced what many called an "existential crisis." People were "showrooming"—going into the store to look at a TV, then buying it cheaper on their phones while standing in the aisle. To fight back, their Christmas commercials pivoted to humor and star power. best buy commercial christmas
Today, the "Best Buy Commercial Christmas" has evolved into a sleek, high-definition celebration of "the gift that keeps on giving." They’ve moved away from the frantic energy of the early 2010s toward a vibe of . Whether it's a grandmother learning to video call her grandkids or a kid getting their first VR headset, the "story" is no longer about the chip inside the device—it's about the look on the person's face when they open the blue box. In the mid-2010s, Best Buy faced what many
In a series of fast-paced, high-energy spots, they brought in: , the man who invented the camera phone. Whether it's a grandmother learning to video call
, the co-founder of a then-fledgling app called Instagram .