Best Buy Holiday Commercial 2017 -

: Many of the spots used the upbeat, driving track "Anticipation" (originally by The Alan Parsons Project ) to build energy and excitement as families prepared to unwrap their final gifts.

The campaign was praised for its focus on rather than just technical specifications. By highlighting the expert advice available from Blue Shirts and Geek Squad Agents , the ads also reinforced Best Buy's brand identity as a helpful guide in a potentially stressful shopping season. Reviewer Takeaway Emotional Impact best buy holiday commercial 2017

: The core idea was that the most special gift—the one the recipient will "totally freak out about"—should be saved for the very end of the holiday celebration. : Many of the spots used the upbeat,