The biggest story of the year was undoubtedly the launch of , which set a new industry standard for inclusivity. Other "cult" status items were defined by their viral popularity on social media. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Go to product viewer dialog for this item.
Launched in early 2017, this oil-free moisturizer became a cult favorite for its lightweight texture and use of Japanese botanicals. Briogeo Scalp Revival Micro-Exfoliating Shampoo Sephora& more Go to product viewer dialog for this item.
: This was Pinterest's top-pinned mascara of 2017 and a consistent Sephora bestseller for its volumizing formula. Sephora Collection "Secret Gems" The 21 best-selling products at Sephora in July best sephora buys 2017
in 2017 for its ability to smooth and brighten skin without the irritation of traditional professional peels. Glow Recipe Watermelon Glow Sleeping Mask
: It continued its streak as Sephora's #1 selling concealer, beloved for its glowy, hydrated finish. Too Faced Better Than Sex Mascara The biggest story of the year was undoubtedly
: While released earlier, it remained a top seller in 2017 as the "must-have" palette for everyday warm looks. NARS Radiant Creamy Concealer
: This foundation made waves with its 40-shade range, catering to a diverse spectrum of skin tones that had previously been underserved. Fenty Beauty Gloss Bomb Universal Lip Luminizer Go to product viewer dialog for this item. Launched in early 2017, this oil-free moisturizer became
The 2017 beauty landscape was defined by "skin-first" routines, the birth of mega-brands like , and the rise of high-performance K-beauty. Sephora shoppers gravitated toward products that offered inclusive shade ranges, instant results, and multi-tasking benefits. The Breakout Stars of 2017