While we often think of radio and television as purely oral or visual, they are built upon written "texts" designed specifically for the ear and eye.
These are the primary texts produced for the medium. Unlike print journalism, broadcast writing is "written for the ear". broadcast medium
Posting transcripts online to reach audiences who prefer reading or to boost search engine rankings. While we often think of radio and television
The term also describes a method of mass communication where a single text message is sent to a large group simultaneously. broadcast medium
In the context of communication and media studies, a can refer to two distinct things: a technical channel for mass transmission or the written materials produced for those channels. 1. The Written Texts of Broadcast Media