While we might laugh at the "goofy grins" and "laughable demonstrations" of the Ginsu knife or the George Foreman Grill, the business behind them is larger than the film and music industries combined. Stern’s work pulls back the curtain on the legends of the pitch, including:
The true genius of the infomercial isn't just the product; it's the . They identify a problem you didn't know you had (like a dull kitchen knife) and provide an immediate, "limited-time" solution. Stern’s book ensures that the next time you see a "buy one, get one free" offer, you’ll see the sophisticated machinery working behind that "Set it and forget it!" catchphrase. But Wait ... There's More!: Tighten Your Abs, M...
You can find But Wait . . . There’s More! at Amazon for an in-depth look at how these pitchmen conquered our living rooms. Go to product viewer dialog for this item. But Wait ... There'S More! While we might laugh at the "goofy grins"
But Wait… There’s More! The Wild World of the $100 Billion Infomercial Industry Stern’s book ensures that the next time you
From the motivational energy of Tony Robbins to the legendary "OxiClean" shouts of Billy Mays .