: Consumers often categorize the "free" item in a different mental account than the paid item, making it feel like a bonus that doesn't count against their budget.
: These promotions are typically time-limited, creating a "Fear of Missing Out" (FOMO) that encourages immediate impulse purchases. 2. Retailer Objectives and Profitability buy 1 get 1 free clothes
: By requiring a purchase to get the free item, retailers increase their total sales volume and average basket size. 3. Common BOGO Variants in Clothing : Consumers often categorize the "free" item in
Retailers use BOGO deals to achieve several business goals without significantly damaging profit margins. buy 1 get 1 free clothes