: Published in Production and Operations Management (2025), this study analyzes how retailers use "Buy 2 Get 1 Free" to differentiate between customer types and clear out inventory more effectively than standard percentage discounts.
If you'd like me to find a specific or summarize a paper on a different marketing topic : Share the specific journal name . buy 2 phones and get 1 free
: Retailers use BTGO (Buy 2 Get 1) to target specific groups who value multiple units (like families or small businesses needing several phones), allowing the store to maximize profit while moving more volume. : Published in Production and Operations Management (2025),
: The word "free" acts as a powerful psychological trigger that increases a product's perceived value far beyond its actual monetary worth. : The word "free" acts as a powerful
Provide a (e.g., "consumer psychology" vs "inventory logistics").
📍 : These deals are frequently used by VoIP providers and cellular carriers to drive bulk sign-ups, as seen with companies like TeleData Services .
Academic research into "Buy X, Get Y Free" (BXGY) promotions, specifically looking at "Buy 2 Get 1" (BTGO or B2G1) deals, highlights their effectiveness in managing inventory and capturing consumer attention. Key Academic Research