Buy A Kia Sorento Get A Kia Rio Free -

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It buy a kia sorento get a kia rio free

: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. : The shock value of a "free car"

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio . : To qualify, buyers often had to forgo

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot.

Today, these deals are largely a relic of the past. Current Kia Sorento deals focus on standard APR incentives (like 0% for 48 months) or lease specials rather than multi-car giveaways.