Buy Baby App - Buy

: The app features a loyalty program offering 5% back in rewards , along with perks like free shipping and returns.

As of April 2026, the mobile app is active and under the ownership of Beyond, Inc. (formerly Overstock.com), following its acquisition of the brand's global rights in early 2025 . The app currently functions as a central component of the brand's "digital-first" strategy, supporting both online sales and the remaining physical store locations. App Availability & Maintenance buy buy baby app

: For the 11 physical stores currently operating, the app provides access to digital coupons and QR codes for quick product information. User Feedback & Known Issues : The app features a loyalty program offering

Recent reviews from 2025 and early 2026 present a mixed user experience: The app currently functions as a central component

: Occasional bugs where registries default to "private" or items appear as discontinued without notification.

The app receives regular updates, with the most recent versions released in for both major platforms: iOS : Available on the Apple App Store for iPhone and iPad. Android : Available on Google Play .