: Avoid being too specific. JohnsPlumbing.com allows for more growth than JohnsSeattleLeakyPipeRepair.com .

: Unique names like Amazon or Twitter are more memorable than generic ones like BuyCheapBooksOnline.com .

: These often lead to confusion (e.g., is it "5" or "five"?) and can look unprofessional. 2. Pick the Right Domain Extension (TLD)

: Stick to 6–14 characters . Shorter names are easier to remember and less prone to typos.

Your domain is often a visitor's first impression. Aim for a name that is:

Buying a domain name is the digital equivalent of securing a physical address for your business or project. While the actual checkout process takes minutes, the strategy behind choosing the right name and provider impacts your brand's long-term success.

The extension is the suffix at the end of your web address (e.g., .com, .org). How to buy a domain name | Domain purchasing guide

: Use the "Radio Test" —if you say it out loud, can someone spell it correctly without asking?.