In the early days of the beauty business, brands like Avon brought products directly to consumers' homes, making beauty accessible outside of traditional high-end boutiques. Today, that accessibility has exploded through several distinct channels:
: Foundations and concealers often benefit from higher-end formulations to avoid skin irritation. cheap*cosmetics
: Brands like Wet n Wild have built entire identities around being "cheap drugstore cosmetics" that often release products strikingly similar to high-end influencer collaborations at a fraction of the cost. In the early days of the beauty business,