, a tribute to the team’s "Monsters of the Midway" legacy. As he reached the register, the cashier—a woman who had been a season ticket holder since the '80s—nodded approvingly. "Good choice," she said. "That one carries some weight." A Family Tradition
Whether it's a high-end collector's item or a simple orange beanie, every item bought is a piece of the city's heartbeat, ready to "Bear Down" for another season.
: He’s always looking for a new sideline hat to replace the one he wore during the last playoff run (which he claims is now "cursed").
Every year before the home opener, the Miller family has a "Bears Item Buy." It’s a chaotic trip to local retailers like or the official Chicago Bears Online Store to find the latest gear.
For some, the items they buy aren't just for show; they are "lucky." Sarah bought a simple navy blue hoodie with the secondary "C" logo from the Bears Brand Guidelines collection. She wore it during a surprise comeback victory against a division rival. Since then, she refuses to wash it during a winning streak.
: They hunt for the softest plush "Staley Da Bear" mascots.