Creators and platforms are finding more efficient ways to monetize user-generated content, moving beyond simple ad revenue to influencer partnerships and premium models. To make this report more tailored to your needs, I can:
on specific media sectors (e.g., film vs. music).
Esports and gaming, supported by the International Olympic Committee, are recognized as major entertainment, with viewers projected to rise to 1.41 billion by 2025. Cyberlinxxx v0.15
FAST channels are gaining massive popularity, offering a hybrid model between traditional and streaming services.
Continues to be a cornerstone of digital entertainment, with intense competition driving niche content and better user experiences. Creators and platforms are finding more efficient ways
Gaming, interactive videos, and VR/AR experiences are increasingly popular, with younger generations spending more time in virtual worlds than watching traditional TV.
As of early 2026, the media and entertainment landscape is defined by the dominance of creator-led content, AI integration, and a shift toward immersive, fragmented entertainment experiences. Digital media has surpassed traditional television as the largest segment, with short-form video and user-generated content (UGC) driving engagement, particularly among younger audiences. Esports and gaming, supported by the International Olympic
Indian media and entertainment is scripting a new story - EY