PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Sister Helen Prejean (), a compassionate nun living in New Orleans, receives a letter from Matthew Poncelet ( Sean Penn ), a death row inmate convicted of the brutal murder and rape of a teenage couple. As Poncelet’s execution date nears, Helen agrees to serve as his spiritual advisor.
The film features a haunting, atmospheric soundtrack with contributions from artists like Bruce Springsteen, Eddie Vedder, and Nusrat Fateh Ali Khan. Why It Matters Dead_Man_Walking_-_Condannato_a_morte_1995_HD_-...
The film provides a balanced, yet searing look at the ethics of the death penalty, showcasing both the clinical nature of state-sanctioned execution and the raw pain of the victims' families. Sister Helen Prejean (), a compassionate nun living
Susan Sarandon won the Academy Award for Best Actress for her nuanced portrayal of Sister Helen. Sean Penn received his first Oscar nomination for his chilling yet vulnerable performance as Poncelet. Why It Matters The film provides a balanced,
Sister Helen embodies a brand of faith that is grounded in empathy rather than judgment, standing by a man the rest of society has discarded. Critical Reception and Legacy
At its core, the movie asks if anyone is beyond forgiveness. It emphasizes "restorative justice"—the idea that a criminal must face the truth of their actions to achieve peace.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
