Deinfluencer Instant

: Recommending budget-friendly or sustainable "dupes" that perform just as well as luxury versions.

: Breaking down viral items (like the Dyson Airwrap or Ugg Minis) that didn't live up to the hype. Deinfluencer

The trend leverages —the feeling that the creator is "just like you" and has your best interests at heart rather than a brand's. Research suggests that 79% of shoppers are more influenced by "real shoppers" than by mega-influencers. Content Strategies for Deinfluencers Deinfluencer