In a major move to bolster its business platform, Intuit (INTU) announced an agreement to acquire Deserve's technology platform in April 2025 . Platform Performance Review Visa Backs Credit-Card-As-A-Service Startup Deserve
The investment validates Deserve’s API-driven platform , which allows banks and fintechs to launch digital-first credit cards without traditional legacy infrastructure . Deserve Welcomes Visa Investment to Drive Mobil...
A core focus of the partnership is driving the adoption of crypto-powered card programs , such as the BlockFi Bitcoin rewards card, which saw rapid initial adoption . Market Position and Financial Growth In a major move to bolster its business
Beyond Visa, Deserve is supported by major financial institutions like Mastercard , Goldman Sachs, and Sallie Mae . Market Position and Financial Growth Beyond Visa, Deserve
Leveraging Visa's network, Deserve enables users to apply, receive approval, and provision a card to their digital wallet in minutes , rather than waiting for mail .