Four Questions for Michael Donovan : An interview where the founder discusses the beginnings of DDS and its ability to embrace industry changes.
: The combined technology from DDS and MediaBank evolved into the Mediaocean platform, which remains a market leader for media and creative workflow tools. Current Insights donovan media buying software
Donovan Data Systems (DDS) was a pioneering technology provider in the advertising industry, founded by Michael Donovan in 1967. For decades, it served as the "operating system" for ad agencies, providing the essential infrastructure for planning and buying television and digital media. Four Questions for Michael Donovan : An interview