You cannot install a .bin or .rar dump via a USB drive. You must use an EEPROM Programmer (like the CH341A or RT809F) to write the data directly to the chip.

This specific "dump" file is the binary data required to re-flash the SPI Flash memory chip on the motherboard. Technical Review: SIS231 PT851 Motherboard

Always save a copy of your TV’s original (corrupt) firmware before overwriting it.