Cutting transitions to the beat of an upbeat soundtrack to maintain viewer retention.
Utilizing drone footage or wide-angle lenses to emphasize the environment as much as the subjects. Cultural Impact and Audience Reception FM - Hot summer - Rico Marlon and Souzza Ramon.mp4
Digital media has shifted toward localized, creator-driven content that blends high-energy visuals with lifestyle branding. This paper analyzes the collaborative work of Rico Marlon and Souzza Ramon during their "FM - summer" project. By exploring the intersection of cinematography, summer aesthetics, and audience engagement, we identify how specific entertainment formats leverage seasonal themes to build digital communities. Introduction Cutting transitions to the beat of an upbeat