It Out (official Video) Ft. Kanye West, Nas - French Montana - Figure

The choice of an airplane graveyard is poignant. These massive, decommissioned machines represent both the heights of human ambition and the inevitability of obsolescence. By placing three titans of the genre among the wreckage, the video suggests that while the industry is littered with the "crashes" of one-hit wonders and faded stars, these specific artists have navigated the turbulence. There is a grit to the desert landscape that contrasts with the luxury of the "Coke Boys" branding, illustrating the idea that hip-hop success is often a triumph over desolation. Three Generations of Excellence

Kanye brings the experimental and melodic edge. His "Ye-isms" and visual flair (often seen in his choice of Yeezy Season attire in the video) signal the bridge between street rap and high-concept art. The choice of an airplane graveyard is poignant

Representing the lyrical foundation and the "Old Guard," Nas provides the gravitas. His presence validates the track, grounding it in the poetic tradition of New York hip-hop. There is a grit to the desert landscape

The essay of this track is found in its casting, which bridges three distinct archetypes of hip-hop: Representing the lyrical foundation and the "Old Guard,"

The cinematography utilizes sweeping drone shots to emphasize the scale of the desert, making the artists look both like giants of the industry and small figures in a vast, indifferent world. The recurring motif of dirt bikes and ATVs adds a sense of restless energy—a literal "drive" that persists even in a graveyard of the past. The hook itself— “I’m just tryna figure it out” —becomes a relatable mantra for the listener. Despite the private jets and the fame, the video portrays success as a continuous process of navigation rather than a final destination. Conclusion