Gay Pride Merchandise -

As public acceptance grew, major corporations began "rainbow-ifying" their brands, especially after the legalization of same-sex marriage in the US in 2015.

: In the mid-20th century, graphic T-shirts became subversive tools for social change. For LGBTQ+ individuals, wearing a specific shirt or button was a way of "disclosing views in the public realm" to find others and harness collective power. GAY PRIDE MERCHANDISE

Big brands are staying quiet this Pride Month | CNN Business As public acceptance grew

: Artist Gilbert Baker designed the original flag at the request of Harvey Milk to give the community a symbol of "visibility". The first flags were hand-dyed and sewn by a team of 30 volunteers. major corporations began "rainbow-ifying" their brands