Getting To Yes: Negotiating Agreement Without G... 🌟

Base the result on fair, independent standards. The Power of the BATNA

Positions are what you want; interests are why you want them. Getting to Yes: Negotiating Agreement Without G...

The book establishes four fundamental points to achieve win-win outcomes: Base the result on fair, independent standards

A core concept of the book is the (Best Alternative to a Negotiated Agreement). It is your standard of absolute measurement. It protects you from accepting unfavorable terms. It prevents you from rejecting terms in your best interest. A strong BATNA increases your negotiation power. Conclusion Base the result on fair