How To Gain Customers And Increase Profits With... -

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.

: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training. How to gain customers and increase profits with...

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education.

: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. : Delivering superior service leads to higher retention

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.

This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. : It details how to fill the top

: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel.