The "Ride It" official video was instrumental in establishing Jay Sean as one of the first UK artists to successfully bridge Western pop with R&B influences on a global scale.
While the 2007 video remains a classic, the song gained a second wave of massive popularity in 2019. A deep-house remix by DJ Regard went viral on TikTok, leading to billions of streams and introducing Jay Sean's iconic R&B hook to a new generation.
The official music video, filmed on August 12, 2007, at the central London nightclub , serves as a sleek visual extension of the song's themes of late-night chemistry and flirtatious games. Jay Sean "Ride it" (**official video***)
The audio production features a distinct "South Asian flair," incorporating subtle tabla percussion and a winding flute melody inspired by Tan Dun's soundtrack for Hero .
The song and its visual identity were born out of a raw, independent spirit. Jay Sean wrote "Ride It" alongside producer , who famously produced the track in a garden shed. The "Ride It" official video was instrumental in
The storyline follows Jay Sean pursuing a love interest through scenes of dancing and flirting, effectively bringing the lyrics' "thrill of the chase" to life. The video is notable for its polished production and dynamic choreography, which cemented Sean's status as a multifaceted performer.
Watch the evolution of Jay Sean's hit from its original R&B roots to the viral dance remix that dominated social media: YouTube · Jay Sean - Topic Jay Sean's Basement Banter | EP #1 - "Regarding Ride It". YouTube · jayseanworldwide The official music video, filmed on August 12,
While largely shot in London, the video also included scenes filmed in Manhattan, reflecting the song's broad urban appeal. Production Background