Director Colin Tilley employed "artistically stunning" visuals, shifting away from his typical shadow-heavy style seen in works like "One Night Stand" to a more "summertime-ready" and vibrant desert glow. Musical Composition
Released as the fourth or fifth single from the album, the song was intended to capture the Top 40 and Rhythmic charts by blending R&B with dance-pop elements. Keri Hilson ft. Nelly - Lose Control (Official Video)
Many critics noted strong stylistic similarities to Rihanna’s sound at the time, specifically comparing it to tracks like "What’s My Name?". Keri Hilson ft. Nelly - Lose Control (Official Video)