Lexus Online

Even as Lexus integrates advanced technology, the brand emphasizes "Omotenashi"—the Japanese art of anticipatory hospitality—ensuring every interaction feels personalized. Innovation and Performance

The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy Even as Lexus integrates advanced technology, the brand

The brand has committed to becoming fully electric (BEV) globally by 2035. When it launched in 1989, it shocked competitors

Lexus has consistently led the market in integrating hybrid technology, starting with the RX 400h, the world’s first luxury hybrid. The flagship LS and the popular ES continue

The flagship LS and the popular ES continue to lead in comfort.