Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop.

: The video uses a vintage, dreamlike atmosphere to reflect Kershaw's observation that "this life is as fragile as a dream".

Directed by , known for his work with The Lumineers and Aesop Rock , the video was filmed in a historic, century-old house located near the University of Southern California (USC). Fee’s concept avoids a literal interpretation of the lyrics, instead focusing on "steps in a lifetime" to mirror the song's existential themes.