: Use sensory information and specific examples rather than abstract language to make the idea graspable.
The authors use the to define these principles: Made To Stick
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath) : Use sensory information and specific examples rather
This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. and have a lasting impact.