Managing Customer Experience And Relationships:... -

The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models .

: Locating and getting to know individual customers in as much detail as possible. Managing Customer Experience and Relationships:...

: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations. The text you are referring to is likely

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