matt bixel
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The brand focused on "the kids" — the fans who were tired of the overly commercialized EDM scene and wanted something more authentic and grit-focused. 🎥 Production & Digital Strategy

Don't stay in one lane. Combine music, tech, and physical goods to create a "world" for your audience.

Beyond music, Matt Bixel has pivoted into high-end digital production and visual storytelling. His approach to "producing" a brand involves several key layers: