Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.
Define mass communication and the current "digital-first" reality.
Developing the skill to identify who created a message and why. Media Today: An Introduction to Mass Communication
In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration
How news outlets and social algorithms shape our perception of reality. Analyze how digital platforms track user behavior to
How platforms are designed to keep users engaged for as long as possible. 3. Media Literacy in the Age of Misinformation
The social impact (Culture, Politics, and Identity). In the modern landscape, mass communication is no
Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets.