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New 2025 research from the Geena Davis Institute highlights how Hollywood handles midlife:

Only 1 in 4 films passes this test, which requires a female character over 50 who is essential to the plot and not reduced to ageist stereotypes. 📈 Economic Power vs. Media Inclusion milf mature lingerie

In 2025, not a single top-grossing film featured a woman of color aged 45 or older in a leading or co-leading role. 🧠 Stereotypes & "The Menopause Gap" New 2025 research from the Geena Davis Institute

Female representation in film and television hits a significant drop-off precisely as actors enter their 40s. 🧠 Stereotypes & "The Menopause Gap" Female representation

The landscape for mature women in entertainment as of early 2026 is a study in sharp contrasts. While 2024 saw a historic "moment of parity" for female leads in general, 2025 and 2026 reports show a troubling decline in leading roles for women, particularly those over 40. 🎬 The On-Screen "Cliff"

Writing a new narrative for women in midlife on the big screen