Modelo -

: In June 2023, Modelo Especial officially overtook Bud Light to become the No. 1 beer in U.S. retail sales. The "Fighting Spirit" Strategy

: The brand is exclusively brewed in Mexico and imported to the U.S. by Constellation Brands. Modelo

Founded in in Tacuba, Mexico, Modelo was first brewed by twelve men under Braulio Iriarte Goyeneche. While many competitors focused on mass-market light lagers, Modelo maintained its identity as a premium pilsner-style beer. : In June 2023, Modelo Especial officially overtook

The brand's success isn't accidental; it is the result of a meticulously refined identity that appeals to both its core Hispanic base and a growing non-Hispanic audience. 14 Things You Should Know About Modelo | VinePair The "Fighting Spirit" Strategy : The brand is

Modelo Especial has evolved from a 1925 regional Mexican lager into the . Its rise represents a massive shift in the American beverage landscape, driven by demographic changes and a "Fighting Spirit" marketing ethos. The Century-Long Journey