The official music video was a significant factor in the song's popularity.
The lyrics emphasize that performing even a small mitzvah with joy creates a "chain reaction," leading to more opportunities for good deeds. The official music video was a significant factor
"Schar mitzvah mitzvah, ein ledavar kitzva" — The reward for a mitzvah is the mitzvah, and there is no limit to it. The Music Video The official music video was a significant factor