The official music video for "SHOW," released by on May 17, 2021, serves as the cinematic introduction to his album MILLION DOLLAR: HAPPINESS . Directed by Alexander Romanov (Romanov Production), the video is a high-concept piece that leans into Alisher's persona as the "main showman of Russia". Creative Concept & Visuals
: Morgenshtern appears as a classic circus clown, complete with a red wig, white face paint, and exaggerated makeup. This choice visually reinforces the song's lyrics, which mock his critics while acknowledging his role as a public entertainer who "gives them a show". MORGENSHTERN - SHOW (Official Video, 2021)
: The lyrics emphasize Morgenshtern's dominance in the Russian music scene ("The main showman of Russia presents to your attention a new show") and his focus on financial success ("I want zeros on the account"). The official music video for "SHOW," released by
: The entire video is set within a circus tent, featuring surreal "circus" stunts, including Morgenshtern being shot out of a massive cannon. This choice visually reinforces the song's lyrics, which