& Later - Now

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.

Sour flavors and "Morphs" that change taste as you chew. Now & Later

Heat and friction turn it into a soft, long-lasting chew. Most candy offers instant gratification

Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy the brand has branched out significantly:

While the "Original" line is the blueprint, the brand has branched out significantly: