Effective marketing increases visibility and helps build long-term relationships with customers.
Значение на маркетинга (Significance of Marketing)
It is both a business function (like accounting or production) and an organizational philosophy that guides how a company identifies and meets market needs.
The core elements used to reach a target market include Product , Price , Place (distribution), and Promotion (communication).
Същност на маркетинга (Nature of Marketing)
Marketing is defined as a social and managerial process where individuals and groups obtain what they need and want through the creation and exchange of products and values. Key characteristics include: