Long videos can accumulate high watch time, which can help them rank better in video platform algorithms.
For some, it is a "meme-bait" challenge to see how long they can withstand the repetitive, aggressive audio and creepy visuals.
The "10-hour" format serves several purposes in internet culture:
Samples and aesthetics inspired by 1990s Memphis rap.
Listeners use these loops for "passive consumption," playing them while gaming, working, or even sleeping.