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: Telecom companies are increasingly acquiring or creating E&M content to revitalize their own growth, leading to a race for new revenue streams beyond traditional advertising.

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: Live events, festivals, museums, and outdoor advertising. Current Trends & Challenges : Telecom companies are increasingly acquiring or creating

: According to Intellias , consumer spending on digital platforms is the primary growth engine, with a projected market size of US$903.2 billion by 2027 . social media entertainment (TikTok