Programmatic Buying Definition May 2026

Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria.

As experts at Amazon Ads explain, this automation allows advertisers to purchase ad impressions across websites or apps in milliseconds using data-driven insights. programmatic buying definition

By removing the manual friction of the past, programmatic allows marketers to focus on what really matters: programmatic buying definition

While RTB is the most common, programmatic buying comes in various forms to suit different needs: programmatic buying definition

Use data like location, interests, and browsing history to ensure your ad reaches the right person at the right time.