Research Methodology -
Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics.
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen. Research Methodology
Since you usually cannot study an entire population, you must select a sample: Uses software like SPSS or Excel to perform
New data collected specifically for the study (Surveys, Interviews, Experiments, Observations). Since you usually cannot study an entire population,
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results.
Can the study be repeated with the same results?
Deals with words and meanings. It aims to explore ideas, understand complex experiences, and gather in-depth insights.