: Sign these children to long-term endorsement contracts while they are still young and "cheap," hoping they eventually become superstars who will promote the store for a fraction of their future market value.
: This segment features the "J-Squad," a group of brothers who become involved in the chaotic plan. Production Credits Directed By : Nathan Fielder
: To ensure customers actually break things, he introduces a "sumo suit" promotion, where customers are encouraged to wear the bulky suits while navigating the narrow aisles of fragile antiques. [S3E4] Sporting Goods Store/Antique Store
: Leo Allen, Nathan Fielder, Adam Locke-Norton, and Eric Notarnicola Running Time : Approximately 21 minutes
The fourth episode of 's third season, titled "Sporting Goods Store/Antique Store," originally aired on November 5, 2015. In this episode, Nathan Fielder implements two unconventional business strategies to help struggling local businesses. Segment 1: Sporting Goods Store : Sign these children to long-term endorsement contracts
: Nathan meets with parents to convince them that their children are the "next big thing" and signs them to binding legal agreements. Segment 2: Antique Store
: He proposes keeping the store open 24 hours a day specifically to attract intoxicated customers late at night who are more likely to be clumsy. : Leo Allen, Nathan Fielder, Adam Locke-Norton, and
Nathan attempts to boost sales for a local sporting goods store by securing lucrative endorsement deals. Instead of traditional professional athletes, he recruits who show potential in sports.